This week's deal categories at H-E-B
The current H-E-B weekly ad runs Apr 27, 2026 – May 3, 2026 across all participating locations. The featured circular this week highlights 6 primary aisles with markdown pricing on staple groceries shoppers buy every week. Below is a category-by-category preview of the headline deals — tap any item to read the full deal page with comparable pricing notes from sister chains.
Meat & Seafood
View full deal page →Boneless Skinless Chicken Breast — $2.49/lb
| Item | Sale price |
|---|---|
| Boneless Skinless Chicken Breast | $2.49/lb |
| 80% Lean Ground Beef Family Pack | $3.49/lb |
| USDA Choice Boneless Ribeye Steak | $8.99/lb |
| Atlantic Salmon Fillet, Fresh | $8.99/lb |
| Pork Loin Back Ribs | $2.99/lb |
| Wild Caught Shrimp, 16-20ct | $8.99/lb |
Prices reflect the published H-E-B circular for the week of Apr 27, 2026. In-store prices may vary by ZIP code; confirm at your local store before shopping.
Baby & Pet
View full deal page →Huggies Diapers, mega pack — $21.99 ea
| Item | Sale price |
|---|---|
| Huggies Diapers, mega pack | $21.99 ea |
| Pedigree Dog Food, 16 lb | $11.99 ea |
| Tidy Cats Litter, 20 lb | $11.99 ea |
| Friskies Wet Food, 24-pack | $10.99 ea |
Prices reflect the published H-E-B circular for the week of Apr 27, 2026. In-store prices may vary by ZIP code; confirm at your local store before shopping.
Pantry Staples
View full deal page →Pasta, 16 oz boxes — $5/5
| Item | Sale price |
|---|---|
| Pasta, 16 oz boxes | $5/5 |
| Pasta Sauce, 24 oz jar | $2/5 |
| Olive Oil, 17 oz | $5.99 ea |
| All-Purpose Flour, 5 lb | $2.99 ea |
| Granulated Sugar, 4 lb | $2.49 ea |
Prices reflect the published H-E-B circular for the week of Apr 27, 2026. In-store prices may vary by ZIP code; confirm at your local store before shopping.
Frozen Foods
View full deal page →Frozen Pizza, 12-pack value bag — $3.99 ea
| Item | Sale price |
|---|---|
| Frozen Pizza, 12-pack value bag | $3.99 ea |
| Premium Ice Cream, 48 oz | $2/8 |
| Frozen Vegetables, 12 oz | $4/6 |
| Breakfast Sandwiches, 8 ct | $5.99 ea |
| Family Lasagna, 38 oz | $8.99 ea |
Prices reflect the published H-E-B circular for the week of Apr 27, 2026. In-store prices may vary by ZIP code; confirm at your local store before shopping.
Bakery & Deli
View full deal page →French Bread, fresh baked — $1.99 ea
| Item | Sale price |
|---|---|
| French Bread, fresh baked | $1.99 ea |
| Rotisserie Chicken, hot | $5.99 ea |
| Boar's Head Oven Gold Turkey | $8.99/lb |
| Birthday Cake, 8" round | $12.99 ea |
| Bagels, half-dozen | $4.49 ea |
Prices reflect the published H-E-B circular for the week of Apr 27, 2026. In-store prices may vary by ZIP code; confirm at your local store before shopping.
Dairy & Eggs
View full deal page →Large Grade A Eggs, dozen — $2.49 ea
| Item | Sale price |
|---|---|
| Large Grade A Eggs, dozen | $2.49 ea |
| Whole Milk, Gallon | $2.99 ea |
| Block Cheese, 8 oz | $2/5 |
| Greek Yogurt, 32 oz tub | $4.49 ea |
| Butter Quarters, 1 lb | $3.99 ea |
Prices reflect the published H-E-B circular for the week of Apr 27, 2026. In-store prices may vary by ZIP code; confirm at your local store before shopping.
About H-E-B's weekly ad
H-E-B publishes a fresh weekly circular every Wednesday at midnight local time. Customers in TX and the rest of South Central can preview the full ad on the official H-E-B mobile app, on heb.com, or via printed circulars distributed in-store. Many regional H-E-B stores also participate in mid-week coupon doublers, gas-points programs, and senior discount days that stack on top of the printed sale prices.
FreshDeal Flyers reviews the published H-E-B ad each week and surfaces the headline deals across the categories shoppers care about most: meat and seafood, fresh produce, dairy and eggs, frozen foods, pantry staples, beverages, and household essentials. We don't reproduce the entire circular — for a complete view including manufacturer coupons and digital-only offers, sign in to your H-E-B loyalty account on their official site.
Our weekly summary is meant to help you decide where to shop. If H-E-B's meat deals beat the next chain over but their produce is overpriced this week, you'll see that at a glance instead of clicking through three apps. That five-minute comparison can easily save a household of four $20-$40 per shopping trip.
Shopping tips for this week's H-E-B ad
- Stack the digital coupon. Most items in this week's circular have a matching digital coupon on the official H-E-B app. Clipping the digital version before checkout often unlocks an additional 10–25% off on top of the printed sale price.
- Buy meat in family packs. The headline meat-and-seafood pricing applies to family pack sizes. If you have freezer space, repackaging into meal-sized portions is the highest-leverage swap most shoppers can make.
- Watch the sale window. This ad expires May 3, 2026. Many regional stores extend produce and bakery markdowns into the final 48 hours of the cycle to avoid waste.
- Cross-reference rain checks. If a featured deal is sold out, ask the customer service desk for a rain check — most H-E-B locations honor them for 30 days.
- Combine with a savings digest. Our free weekly email pairs the H-E-B ad with the chains nearest your ZIP, so you only see the deals that beat your normal grocery routine.